Innovate, Improve, Scale —
Research-Driven Services for Growth
I help companies launch, improve, and scale their products with research-driven insights. I also empower teams and professionals through workshops, coaching, and tailored strategies.
Core Services
What it is: Generative, Quantitative and Surveys, Discovery, Evaluative, Usability & Prototype testing
Best for: Companies launching new digital products, improving user experience, or scaling to new markets
Outcomes: Reduced customer drop-offs, better product-market fit, improved conversion rates, higher customer satisfactionWhat it is: Hands-on, collaborative workshops for teams
Types:
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Team building workshops
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Design Thinking Workshops
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Research Strategy & Stakeholder Alignment
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Innovation & Foresight Sessions
Best for: Companies and teams wanting alignment across product, design, and leadership teams
Outcomes: Clearer product direction, stronger team collaboration, faster decision-making
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What it is: Customer Journey Analysis, Service Blueprints, Competitive analysis, industry mapping, customer segmentation
Best for: Companies wanting to improve their services or launch new ones, exploring new markets, refining value propositions, or entering new regions
Outcomes: Data-driven insights for market entry, better positioning, informed growth strategies
Core Services for Companies
UX Research (Primary)
What it is: Generative, Quantitative and Surveys, Discovery, Evaluative, Usability & Prototype testing
Best for: Companies launching new digital products, improving user experience, or scaling to new markets
Outcomes: Reduced customer drop-offs, better product-market fit, improved conversion rates, higher customer satisfaction
Workshop Facilitation
What it is: Hands-on, collaborative workshops for teams
Types:
-
Team building workshops
-
Design Thinking Workshops
-
Research Strategy & Stakeholder Alignment
-
Innovation & Foresight Sessions
Best for: Companies and teams wanting alignment across product, design, and leadership teams
Outcomes: Clearer product direction, stronger team collaboration, faster decision-making
Service Design & Market Research
What it is: Customer Journey Analysis, Service Blueprints, Competitive analysis, industry mapping, customer segmentation
Best for: Companies wanting to improve their services or launch new ones, exploring new markets, refining value propositions, or entering new regions
Outcomes: Data-driven insights for market entry, better positioning, informed growth strategies
Where we can support in Product development
We also offer services for every different stages
Launching new VR headsets for Big Tech
Goal
Worked with the internal research, design and development teams to support the launch of Quest 3 and Quest 4 virtual reality headsets by ensuring the products were deeply aligned with user needs, comfort, and usability expectations.
Methods
5 mixed-method UX research studies across the U.S. and Canada. The research combined generative, discovery, and evaluative methods — including qualitative interviews, contextual inquiry (in-person sessions at users’ homes) , and quantitative surveys — to uncover insights across hardware, interface, and onboarding experiences.
Outcome
Each study produced a comprehensive 150+ page insights report, directly informing design and development decisions that improved comfort, accessibility, and overall user experience. The findings helped create a more user-centric foundation for the successful global launch of the Quest 3 and Quest 4 headsets.Digital Insurance Startup — Zensurance
Goal
Improve the online experience and conversion rates for a fast-scaling digital insurance platform while establishing UX research as an integral part of product development.
Methods
Worked cross-functionally with product, design, and engineering teams to conduct usability tests, A/B experiments, and qualitative interviews with small business owners and brokers. Facilitated collaborative hackathons and “Power-Up” workshops to align internal teams and introduce user-centered design practices across departments.
Outcome
Generated insights that led to a 10% increase in online conversions and improved the overall digital customer journey.Global Women’s Commute and Mobility — Arts & Humanities Research Council, Coventry University & Partners
Goal
Explore women’s mobility, safety, and accessibility challenges across 3 cultural and geographic contexts (UK, Pakistan, and Malaysia to inform inclusive urban design and mobility solutions.
Methods
Collaborated with international partners from Coventry University, the University of Malaya, and DesignPak to conduct 200+ surveys, qualitative interviews, and five co-creation workshops with public, private, and civic stakeholders. The research combined ethnography, data analysis, and participatory design techniques.
Outcome
Produced actionable insights and design recommendations for policy makers to improve women’s commute and mobility experiences in the UK, Pakistan, and Malaysia. Findings were published in 2 books ‘Contentious Cities’ (Routledge) and ‘Design for Global Challenges’ (Routledge). Presentations at DesignTO and Radical Research conferences, influencing discussions on gender-inclusive mobility design.Salesforce- CRM Migration — Royal Bank of Canada (RBC)
Goal
Support the successful migration from ClientView to Salesforce by understanding employee adoption, usability, and overall CRM experience across departments to help teams build the new CRM.
Methods
Led a mixed-methods UX research program involving large- scale survey with 300+ participants, in-depth interviews, and 15 iterative usability testing rounds with over 150 users. The research explored employee workflows, identified adoption barriers, and validated MVP features in collaboration with RBC’s internal teams.
Outcome
Produced insights that guided feature prioritization, user onboarding design, and training strategies, ensuring a smooth transition to Salesforce. The work drove measurable improvements in adoption rates and alignment with organizational OKRs, supporting RBC’s enterprise-wide digital transformation.
Where we can support in Product Development
We also offer services for every different stages
Stage 1
Stage 2
Stage 3
Stage 4
New Product Launch
Generative, Discovery, Foresight
Product Improvement
Evaluative, Usability Testing, Prototyping
Product Scalability & Growth
Qualitative or Quantitative Research,
Competitive Analysis
Change Management
Usability Testing, Surveys and Quantitative Research,
Qualitative Study
Where we can support in Product development
We also offer services for every different stages
New Product Launch
Generative, Discovery, Foresight
Product Improvement
Evaluative, Usability Testing, Prototyping
Product Scalability & Growth
Qualitative or Quantitative Research,
Competitive Analysis
Change Management
Usability Testing, Surveys and Quantitative Research,
Qualitative Study
Workflow
1
Discovery & Planning
Deliverables: Research plan, project timeline, stakeholder map.
2
Conducting Research
Deliverables: Research scripts, session notes, raw data
3
Analysis & Synthesis
Deliverables: Insights report, executive summary, share-out deck.
4
Design & Implementation Support
Deliverables: Service blueprint, journey map, empathy map, development Jira tickets.
Let's Talk!
UX Research (Primary)
What it is: Generative, Quantitative and Surveys, Discovery, Evaluative, Usability & Prototype testing
Best for: Companies launching new digital products, improving user experience, or scaling to new markets
Outcomes: Reduced customer drop-offs, better product-market fit, improved conversion rates, higher customer satisfaction
Workshop Facilitation
What it is: Hands-on, collaborative workshops for teams
Types:
-
Team building workshops
-
Design Thinking Workshops
-
Research Strategy & Stakeholder Alignment
-
Innovation & Foresight Sessions
Best for: Companies and teams wanting alignment across product, design, and leadership teams
Outcomes: Clearer product direction, stronger team collaboration, faster decision-making
Service Design & Market Research
What it is: Customer Journey Analysis, Service Blueprints, Competitive analysis, industry mapping, customer segmentation
Best for: Companies wanting to improve their services or launch new ones, exploring new markets, refining value propositions, or entering new regions
Outcomes: Data-driven insights for market entry, better positioning, informed growth strategies